VIAA was founded on the idea that postpartum individuals deserve functional and stylish clothing to get back into physical activity after delivery but has evolved into so much more than that.
Our co-founder Carolyn Pridham is a registered physiotherapist who has focused her practice exclusively in pelvic health. Her team focused, multidisciplinary clinic is named Vitality Wellness which gave birth to our name, Vitality Inspired Athletic Apparel. During her continued years in practice, a large portion of her patients are postpartum and present with a large range of issues that have included incontinence and diastasis recti. This gave us the idea for our first legging - The Resilient Legging.
Carrying a baby, labour and delivery (through vaginal or caesarian method) create their own unique obstacles in recovery. To be RESILIENT is to be able to withstand or recover quickly from difficult conditions. We felt this encapsulated our demographic perfectly. Whether someone is in their first 6 weeks postpartum or 6+ years post delivery, pelvic floor dysfunction can be a part of their everyday life.
Maternity brands continue to grow in fitness apparel but postpartum options are lacking. We wanted to bridge this gap and help support people in their journey into postpartum and beyond.
VIAA was created for everyone and anyone. What started as a postpartum active wear brand has expanded to cater to any individual with pelvic health concerns. We believe that "postpartum" does not just include the first 6 weeks after delivery but is a beautiful journey that spans a lifetime.