At VIAA we believe that every woman deserves to feel empowered and confident in her body, no matter her age, stage of life, or physical ability. Our philosophy is centered on providing functional comfortable, and stylish products that enhance the beauty and strength of the female body, supporting women on their journey to optimal health and vitality.

Our co-founder, Carolyn Pridham, is a registered pelvic health physiotherapist. Her expertise and experience working with women inspired our flagship product, The Resilient Legging, which is designed to provide support and comfort during postpartum recovery and beyond. While initially designed to meet the needs of new mothers, we soon recognized that our innovative products could benefit all women, regardless of age or phase of life.

At the heart of our philosophy is a commitment to functional design and innovation. Our products are designed to adapt and enhance the female body, with a focus on providing support, comfort, and flexibility for all types of physical activity. Whether you're a new mom looking to get back into fitness after pregnancy, a seasoned athlete training for your next competition, or simply someone who enjoys being active and feeling comfortable in your clothing, VIAA has something to offer.

We are committed to creating a community of strong, empowered women who support and inspire each other on their journey to optimal health and vitality.